Paul Guerrero is a peruvian multidisciplinary designer based and working in Zurich. He has a background in visual arts, design and fashion, where he built a solid creative approach. His practice is blends contemporary design with artistic elements and a strong focus on typography. Through a combination of strategic thinking, and artistic sensibility, he guide the creative design direction from concept to execution, fostering a functional narrative aligned to the vision of each project. moving between the fields of fashion, arts, music, luxury, and cultural projects. His services focus on visual design, conceptual art direction, and creative strategy, shaping narratives with a sophisticated and innovative approach.