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VISUAL COMMMUNICATION, ART DIRECTION, CREATIVE CONSULTANCY

Paul Guerrero is a Peruvian multidisciplinary designer based and working in Zurich. Paul studied Visual Communication at HEAD Geneva, graduating with the highest honors in 2022. He has a background in arts, design and fashion, where he built a solid creative approach. Since 2015, Paul has worked as a freelancer, completing various artistic and graphic projects and collaborating with brands, creative agency's and private clients.
His creative practice is characterized by a combination of contemporary design, artistic elements and a strong focus on typography. He is also passionate about researching and exploring emerging trends and visual lenguajes in the creative industry. Through a combination of strategic thinking, and artistic sensibility, he guide the creative design direction from concept to execution, fostering a functional narrative aligned to the vision of each project.
He has a cross-cultural approach moving between the fields of fashion, arts, music, luxury, and cultural projects. His services focus on visual design, conceptual art direction, and creative strategy, shaping narratives with a sophisticated and contemporary approach.

SHORT BIO
A Peruvian multidisciplinary designer based and working in Zurich. He has a background in visual arts, design and fashion, where he built a solid creative approach. His practice is blends contemporary design with artistic elements and a strong focus on typography.
Through a combination of strategic thinking, and artistic sensibility, he guide the creative design direction from concept to execution, fostering a functional narrative aligned to the vision of each project. moving between the fields of fashion, arts, music, luxury, and cultural projects.
His services focus on visual design, conceptual art direction, and creative strategy, shaping narratives with a sophisticated and innovative approach.

CREATIVE SERVICES


Brand Consultancy & Design Strategy 
Corporate Identity
Graphic Design

Art Direction

Branding

Visual Research

Editorial Design
Book & Magazine Design
Performance Design
Fashion AD
Photography AD
UX-UI Design

Motion Design

Images & Trends


PRESS & AWARDS
2023
Winner - Junge Grafik Switzerland
Award: Autonow Magazine
2023
Graphic Magazine DE
Junge Grafik Schweiz, Autonow magazine
2022
BA Degree Project in Visual Communication with Excellence Mention
at HEAD Geneva, Switzerland


PRESS & AWARDS
2023
Winner - Junge Grafik Switzerland
Award: Autonow Magazine
2023
Graphic Magazine DE
Junge Grafik Schweiz, Autonow magazine
2022
BA Degree Project in Visual Communication with Excellence Mention
at HEAD Geneva, Switzerland


EDUCATION

2022 – 2024
MAS Design Direction
Zürcher Hochschule der Künste, ZHdK, Zürich
2019 – 2022
BA Visual Communication, with highest honors
MAS Typography (Editorial Advanced - Digital Design)
2019- 2022  
       Haute école d’art et de design HEAD, HES-SO Geneva, Switzerland
Bachelor of Arts HES-SO in Visual Communication, with highest honors

Creative Services


Brand Consultancy & Design Strategy 
Corporate Identity
Graphic Design

Art Direction

Branding

Visual Research

Editorial Design
Book & Magazine Design
Performance Design
Fashion AD
Photography AD
UX-UI Design

Motion Design

Images & Trends


CONTACT

paul.grbs@gmail.com
+(41) 79 477 99 62
Winkelriedstrasse 27
8006 Zürich

Switzerland

WEBSITE UNDER CONSTRUCTION :)

WEBSITE UNDER CONSTRUCTION :)

about me