Many car magazines still adhere to a playful 1990s graphic style, targeting a predominantly male audience aged 25 to 50 who are passionate about cars. With this project, I aimed to challenge these conventions, exploring whether a refined graphic aesthetic could attract a broader audience while expanding the magazine’s scope to include contemporary topics like culture, art, fashion, architecture, photography, cinema, and technology. Created as my final diploma project at HEAD Geneva, this prototype offers a reimagined vision of automotive magazines and is entirely non-commercial. For more information, feel free to contact me via email.