Many car magazines still adhere to a playful 1990s graphic style, targeting a predominantly male audience aged 25 to 50 who are passionate about cars. With this project, I aimed to challenge these conventions, exploring whether a refined graphic aesthetic could attract a broader audience while expanding the magazine’s scope to include contemporary topics like culture, art, fashion, architecture, photography, cinema, and technology. Created as my final diploma project at HEAD Geneva, this prototype offers a reimagined vision of automotive magazines and is entirely non-commercial. For more information, feel free to contact me via email.
Many car magazines still adhere to a playful 1990s graphic style, targeting a predominantly tradicional male audience aged 25 to 50 who are passionate about cars. With this project, I aimed to challenge these conventions, exploring whether a refined visual approach and also a new type of content could attract a broader audience while expanding the magazine’s scope to include contemporary topics like culture, art, fashion, architecture, photography, cinema, and technology. Created as my final diploma project at HEAD Geneva, this prototype offers a reimagined vision of automotive magazines and is entirely non-commercial. For more information, feel free to contact me via email.
BA Dploma project realised in its entirety at the Head (Haute Ecole d'art & Design) Geneva
Services Art Direction
Editorial Design
Branding
Type - Logo Design
Image Curation
Content Curation
Extra English - Format : 231 x 297 mm
Pages 216 Language:
Type Monument Grotesk by @abcdinamo
BA Dploma project realised in its entirety at the Head (Haute Ecole d'art & Design) Geneva
Services Art Direction
Editorial Design
Branding
Type - Logo Design
Image Curation
Content Curation
Extra English - Format : 231 x 297 mm
Pages 216 Language:
Type Monument Grotesk by @abcdinamo
