Specializing in Art Direction, Visual Communication and Creative Consulting across Fashion, Art, Design, Luxury, Music, and Culture
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Paul Guerrero's work is driven by a passion for creative exploration and research into innovative visual languages. His approach blends cutting-edge aesthetics with functional design, delivering impactful solutions that resonate both visually and practically with a commitment to delivering high-quality results that meet both client and personal expectations
MULTIDISCIPLINARY DESIGNER & CREATIVE SPECIALIST
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BASED IN ZURICH SWITZERLAND
BASED
ZURICH, SWITZERLAND
VISUAL ART GALLERY
LIGHT MODE
PAUL
GUERRERO
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Instagram (Visual Art), Instagram(Portfolio AD+VC), Linkedin
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© 2019-2024
PAUL GUERRERO CREATIVE SERVICES
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Multidisciplinary Designer & Creative Specialist based in Zurich, Switzerland
Multidisciplinary Designer & Creative Specialist based in Zurich, Switzerland
Selected work
Selected work
Work
Research
Home
archive
Info
PROJECT 2024 AUTONOW MAGAZINE
The final BA project represents a reimagined car magazine prototype that blends contemporary aesthetics with diverse cultural content, with the objective of broadening the traditional appeal of automotive media. this 250 pages magazine, explores the interdisciplinary fields in the automotive industry like technology, fashion, architecture, art, photography design.
Project realized at HEAD Geneva, Switzerland 2022
Winner of the Prize, Junge grafik Schweiz 2023
CATEGORY
ART DIRECTION
EDITORIAL DESIGN
CREATIVE CONCEPT DEVELOPMENT
STORYTELLING
VISUAL RESEARCH
IMAGE RETOUCH AND EDITING
COLOR GRADING DIRECTION
EDITOR DIRECTION
PROJECT 2024 OEKOBOILER SWISS AG
Rebranding of Oekoboiler Swiss AG, a swiss leanding company in water heating solutions. The creative direction service centers on a visual contemporay corporative identity that seamlessly blends the vision of the brand: sustainability, modernity, and cutting-edge technology, I also did the art direction for the branding, CGI and Photography, and the hole branding.
This project was developed in collaboration with @Collective–Agency
Photographer Lester Kielstein
CGI Birk Klausen
CATEGORY
ART DIRECTION
BRAND & IDENTITY
EDITORIAL DESIGN
CREATIVE CONCEPT DEVELOPMENT
STORYTELLING
VISUAL RESEARCH
UX UI DESIGN
LOGO DESIGN
TYPE DESIGN
PROJECT 2024 COLLECTIVE–AGENCY
Rebranding of COLLECTIVE to target the luxury market with a refined, contemporary identity to better engage the luxury market. Oversaw art direction across branding, identity projects, social media performance marketing, photography, and CGI, enhancing the agency’s visual impact. Provided strategic creative consulting for COLLECTIVE and its clients to ensure visual identities aligned seamlessly with their business models.
CATEGORY
ART DIRECTION
CREATIVE CONSULTANSY
BRANDING
TRENDS & IDENTITY
VISUAL RESEARCH
UX UI DESIGN
PROJECT 2022 ID GENEVE WATCHES
Creative concept and art direction for ID-GENEVA’s “Elements” video campaign, showcasing their luxury circular watch collection.
The concept illustrates the profound connection and identification individuals feel with the elements—water, earth, air, and fire. Through an expressive, high-contrast visual language, we aim to capture human vitality as it is reflected and shaped by these natural forces.
I’m sharing a few stills since the brand hasn’t been released the video yet.
CATEGORY
ART DIRECTION
CREATIVE CONCEPT DEVELOPMENT
STORYTELLING
VISUAL RESEARCH
VFX DIRECTION
COLOR GRADING DIRECTION
PROJECT 2024 COLLECTIVE–AGENCY
Rebranding of COLLECTIVE to target the luxury market with a refined, contemporary identity to better engage the luxury market. Oversaw art direction across branding, identity projects, social media performance marketing, photography, and CGI, enhancing the agency’s visual impact. Provided strategic creative consulting for COLLECTIVE and its clients to ensure visual identities aligned seamlessly with their business models.
CATEGORY
ART DIRECTION
CREATIVE CONSULTANSY
BRANDING
TRENDS & IDENTITY
VISUAL RESEARCH
UX UI DESIGN
PROJECT 2024 COLLECTIVE–AGENCY
Rebranding of COLLECTIVE to target the luxury market with a refined, contemporary identity to better engage the luxury market. Oversaw art direction across branding, identity projects, social media performance marketing, photography, and CGI, enhancing the agency’s visual impact. Provided strategic creative consulting for COLLECTIVE and its clients to ensure visual identities aligned seamlessly with their business models.
CATEGORY
ART DIRECTION
CREATIVE CONSULTANSY
BRANDING
TRENDS & IDENTITY
VISUAL RESEARCH
UX UI DESIGN
AXE Sensible Men
Art Direction, Photography
Temporary project overview section as the website
is currently under construction.
Temporary project overview section as the website
is currently under construction.
overview
overview
DIA STUDIO Workshop
Estrella Iberoamericana
The Internet Project
Maschine, ZHdK
Deadliest Migrant Route
Deadliest Migrant Route
Union Typeface
Sportif Sunglasses
01
Our
02
Union Typeface
03
Union Typeface
04
Another Studio
Akira Typeface, ZHdK
Fashion Archive
Confesiones Chin-Chin
CATEGORY
Art Direction, Photography
Sportif sunglasses
Our
Union Typeface
Union Typeface
PROJECT 2024 AXE NEW LOGO
Logo redesign for the Axe deodorant and perfume brand, adapting it to a more fluid, dynamic style that reflects the evolving contemporary perception of masculinity.
CATEGORY
BRAND & IDENTITY
ART DIRECTION
TRENDS & IDENTITY
LOGOTYPE DESIGN
UX UI DESIGN
PROJECT 2024 VIDERE
Videre is a web platform that offers e-resources focused on science and technology. Traditionally, discovering such content involves reading and searching based on a specific subject.
This project challenges that approach by offering a more intuitive, less structured way of exploration—where users can discover content through images that resonate with them. Much like social media, where we are drawn to an image or vibe that evokes a feeling, Videre enables users to uncover scientific and technological content in a more organic and engaging way.
CATEGORY
ART DIRECTION
EDITORIAL DESIGN
IMAGE COLOR & RETOUCH
TRENDS & IDENTITY
VISUAL RESEARCH
UX UI DESIGN
PROJECT 2024 COLLECTIVE–AGENCY
Rebranding of COLLECTIVE to target the luxury market with a refined, contemporary identity to better engage the luxury market. Oversaw art direction across branding, identity projects, social media performance marketing, photography, and CGI, enhancing the agency’s visual impact. Provided strategic creative consulting for COLLECTIVE and its clients to ensure visual identities aligned seamlessly with their business models.
CATEGORY
ART DIRECTION
CREATIVE CONSULTANSY
BRANDING
TRENDS & IDENTITY
VISUAL RESEARCH
UX UI DESIGN
PROJECT 2024 AXE NEW LOGO
Logo redesign for the Axe deodorant and perfume brand, adapting it to a more fluid, dynamic style that reflects the evolving contemporary perception of masculinity.
PROJECT 2024 ID GENEVE WATCHES
Creative concept and art direction for ID-GENEVA’s “Elements” video campaign, showcasing their luxury circular watch collection.
The concept illustrates the profound connection and identification individuals feel with the elements—water, earth, air, and fire. Through an expressive, high-contrast visual language, we aim to capture human vitality as it is reflected and shaped by these natural forces.
I’m sharing a few stills since the brand hasn’t been released the video yet.
CATEGORY
ART DIRECTION
CREATIVE CONCEPT DEVELOPMENT
STORYTELLING
VISUAL RESEARCH
VFX DIRECTION
COLOR GRADING DIRECTION
PROJECT 2024 AUTONOW MAGAZINE
The final BA project represents a reimagined car magazine prototype that blends contemporary aesthetics with diverse cultural content, with the objective of broadening the traditional appeal of automotive media. this 250 pages magazine, explores the interdisciplinary fields in the automotive industry like technology, fashion, architecture, art, photography design.
Project realized at HEAD Geneva, Switzerland 2022
Winner of the Prize, Junge grafik Schweiz 2023
CATEGORY
ART DIRECTION
EDITORIAL DESIGN
CREATIVE CONCEPT DEVELOPMENT
STORYTELLING
VISUAL RESEARCH
IMAGE RETOUCH AND EDITING
COLOR GRADING DIRECTION
EDITOR DIRECTION
PROJECT 2024 OEKOBOILER SWISS AG
Rebranding of Oekoboiler Swiss AG, a swiss leanding company in water heating solutions. The creative direction service centers on a visual contemporay corporative identity that seamlessly blends the vision of the brand: sustainability, modernity, and cutting-edge technology, I also did the art direction for the branding, CGI and Photography, and the hole branding.
This project was developed in collaboration with @Collective–Agency
Photographer Lester Kielstein
CGI Birk Klausen
CATEGORY
ART DIRECTION
BRAND & IDENTITY
EDITORIAL DESIGN
CREATIVE CONCEPT DEVELOPMENT
STORYTELLING
VISUAL RESEARCH
UX UI DESIGN
LOGO DESIGN
TYPE DESIGN
A big passion for exploring innovative visual languages that combine striking aesthetics with functional design. He is committed to delivering impactful, high-quality solutions that exceed both client expectations and personal standards
Passionate about exploring innovative visual languages that seamlessly blend striking aesthetics with functional design, he is dedicated to delivering impactful, high-quality solutions that surpass client expectations and personal standards.
Discover More
PROJECT 2024 AKIRA TYPEFACE
Akira is a bold, experimental typeface inspired by Japanese culture, blending thick lines, curves, and straight edges for a harmonious structure.
Specializing in Visual Communication, Art Direction, and Creative Consulting across Fashion,
Art, Design , Luxury, Music, and Culture
Website Under Construction:
Homepage & Recent Projects Available
Website Under Construction:
Homepage & Recent Projects Available
PAUL
GUERRERO
Another Studio
Akira Typeface, ZHdK
Fashion Archive
Confesiones Chin-Chin
Ausloser Magazine, ZHdK
Deadliest Migrant Route
Deadliest Migrant Route
